Marketing and sales have been trying to work together effectively since time began.
Sometimes it works between them and sometimes it doesn’t.
Marketing has a primary function – to generate leads.
Sales has a primary function- to close those leads and turn them into sales.
Should work like the champion and yet it doesn’t.
Today we are going to start a 3 part series on how to get better, stronger and longer lasting results from your sales and marketing process and close this disconnect.
Today we will examine disconnect number 1
“The leads that are generated by marketing are not sellable leads.”
People have asked me so many times about how to work a list of leads and get results?
Nowadays, the latest information states that you have to touch people an average of 15 times.
How can you do that? Learn here.
I know, the number seems high and excessive, but that is the way it is.
People are busy.
People have specific tools that allow them not to receive your call.
They even have tools which allow them not to see your email.
The key to success on working a list merely is persistence.
Today I want to share with you three keys and then an actual plan that can help you get success in working your lists.
Three things you need to understand when working your list:
1/ Most people who work lists, stop at about three tries.
You can hear them typically saying things like:
This list is too cold.
This list is no good.
No one ever answers their phone.
This process doesn’t work.
So, they pass on the prospect and move on.
I learned this interesting fact many years ago. Take the worse caller, who cannot talk well, and he/she will have success if they are persistent. It’s just plain and simple truth.
2/ Good salespeople try to connect eight times, but by then, they too have had enough.
Eight times use to be good enough to be successful in calling a list, but those days are now gone. Moreover, today eight time is no longer enough.
Today people are almost impossible to get hold of on the phone, but I said, almost.
Again, we come back to persistence and how long you are going to keep trying.
Remember, these are people who use and buy what you sell, so you need to keep going.
3/ Extra-ordinary people work the contact 15 times, and they get amazing results.
It is hard
It is tough
It is extremely frustrating.
But, it works.
You keep trying, and finally, you do get through, and once through, you are a great salesperson, and soon you will be on your way to close.
We spend so much time, effort and energy on trying to gain new customers, that on many occasions we miss the biggest opportunities we have in our business.
Your existing customers already:
Know, like and trust you
Have spent money with you
Are easily accessible to you.
Yet, are you taking the time to reach out and try to sell to them?
If you already have a good base of customers.
If you have multiple products and services, then you can sell to your existing customer base.
Now, it is time for you to look at how to effectively upsell, cross-sell and resell your products and services to this base.
Today I want to cover just three of the keys to building your company, by using upselling, cross-selling and reselling as the foundation to grow your sales.
Upsell is simply taking a customer who has already purchased a product/service at a certain level from you, and selling them something different that does more and costs more. We might already do this at the time of the first sale, but do we do it later?
The customer may have been using your product/service for a while and has come to understand how good it is in helping them achieve their goals.
And, they might be ready for more.
You are really growing, I think it is time you looked at our next level solution.
Are you happy with the product or do you feel you need more?
With the approaching service expansion, now is a great time to move you to the next level.
You do not want to ever hear them say, “Sorry Manny, I went to these guys because their product did so much more, as I never knew you could do all that too.”
Take the time to understand how they use your product/service, where they are going next and how they might need more from the service moving forward.
Sometimes salespeople hesitate because they feel they might upset the client by trying to sell them more. Forget it. If you are taking the pulse of your customers at all times, you know them, they love you, and they are open to new products/services.
Cross-selling is merely taking a customer who buys one type of product or service and selling them other things you are offering.
They initially bought this service, and they like it.
Now, you need to go back and see if you can sell them one of the many other things you have on offer.
You now have access to them because they are already a customer, so go and find out what else they need.
If you take time to understand their business, it then becomes a natural process.
I see you are using our product A, but do you also have a need in this other area?
I see you are buying service A from another company, have you ever considered looking at our offering in this area?
Based on what I can see, I feel you could really use this service to help you.
Again, you never want to hear the words, “I didn’t know you provided that product/service. If I did, I would certainly have bought from you.”
Getting a customer back who used to buy from you but is no longer active.
They bought from you in the past and for some reason no longer buy from you.
You might not even have been here when they were a customer.
They might be unhappy where they are and would love to come back.
They might just have fallen off the ‘grid.’
I tell my clients, these are what we call “gold.”
Get that past customer list out and start working on gaining them back.
Yes, some may not be happy to hear from you, but usually, that is only a small number.
If I am a new salesperson at a company, the first question I ask is, “can I have a list of people who use to buy from you?” As sometimes this is all I need to become the top salesperson.
So, get the list.
Connect with them.
Tell them how much you have missed working with them.
Maybe you didn’t get along with the old buyer, but let them know there is now a new one.
Perhaps their needs have changed and how they really need your product.
Perhaps they have wanted to come back, but you have never reached out.
I have watched companies grow astronomically by utilizing these three practices effectively. Start a process today to spend time, energy and effort in making this work.
Plus, with all the automation available today. WOW!
Upselling, Cross-selling, and Reselling are three of the greatest ways to help grow your sales and your profits.
Ready to talk to Coach Manny for 15 minutes?
On a data/time that works for you.
Let’s set the call up, just click here to get started.
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