Marketing and sales have been trying to work together effectively since time began.
Sometimes it works between them and sometimes it doesn’t.
Marketing has a primary function – to generate leads.
Sales has a primary function- to close those leads and turn them into sales.
Should work like the champion and yet it doesn’t.
Today we are going to start a 3 part series on how to get better, stronger and longer lasting results from your sales and marketing process and close this disconnect.
Today we will examine disconnect number 1
“The leads that are generated by marketing are not sellable leads.”