In basketball when you have to practice fundamentals – it means going to the foul line.
In golf, fundamentals means hitting balls and balls and balls.
In soccer , it means kicking the ball again and again and again until it does what you want every time.
In sports, it is always about fundamentals.
When you have a problem and are not hitting the target, what does the coach say every time, “get back to the fundamentals.”
Based on that sound assumption, why when it comes to sales would it be any different?
It would not.
Why do we as sales people look at every other solutions out there but fundamentals.
How about working, practicing a sales call?
Sounds to simple to me Manny!
When you talk to the great superstars you find they were practicing foul shots 2 hours before the game. And they already had an average of over 90%.
They hit 1000 golf balls before lunch and already had no handicap.
They scored 3 goals the last game and have been working on their kick for the past 2 hours.
You as a sales person can do this too by working these 3 things.